About us - Oloiya

40 YEARS
OF GIFTING

好礼四十年

“HERE I COME, HERE I COME.”

“我来也，我来也。”

Mr. Khue was not always in the dried meat business. In fact, the enterprising Mr. Khue started off making kaya (coconut jam), and Lo Hon Ko, a popular beverage among the Chinese community, as far back as the early 1960s.

In the early 1970s, he successfully ventured into making orange juice and branded it Mo Dik Sin (Super Fresh). It was such a hit that a Taiwanese gentleman used to visit Mr. Khue to buy the orange juice whenever he was in Kuala Lumpur.

As the story goes, the Taiwanese gentleman used to come to Mr. Khue’s shop, shouting, “O Loi Ya, O Loi Ya.” (”Here I Come, here I come.”).

The two gentlemen became friends over the years and exchanged recipes. Mr. Khue taught him the secret to making great orange juice, and the Taiwanese gentleman taught Mr. Khue his family’s recipe for dried meat.

Always the entrepreneur, Mr. Khue started perfecting the dried meat recipe at home, with the help of his wife. Once they were satisfied with the taste and texture, they decided to sell it and named the dried meat Oloiya (Here I Come).

Life wasn’t easy for the husband and wife team in the beginning. They underwent financial difficulties and spent their days and nights making the products by hand because they couldn’t afford to employ staff or invest in the processing machines available then. However, they persevered until the business picked up.

The founder, Khue Chow Kong and his wife, Chin Siew Yong

MILESTONE

我來也里程碑

1970

OLOIYA’s FIRST STALL

1970

OLOIYA’s FIRST STALL

Mr. Khue Chow Kong and Mdm. Chin Keon Yock founded a company to sell dried meat with the Oloiya brand in Petaling Street.
Q-Q Food Industry Pte Ltd was founded as a designated production arm for its retail counterpart, later known as Q-Q Food Retail Pte Ltd.

1980

MR. KHUE’S VISION

1980

MR. KHUE’S VISION

Mr. Khue Chow Kong revolutionised the industry in Malaysia through radio advertisements, successfully positioning dried meat as a premium Chinese New Year gift.

1990

KING OF DRIED MEAT

1990

KING OF DRIED MEAT

The flourishing business was officially handed over to the second generation of the Khue brothers, Mr. Khue Jau Horng and Mr. Khue Jau Sam after the passing of Mr. Khue Chow Kong
The business grew rapidly to an astounding network of 600 distribution points within years.

2005

FIRST DRIED MEAT
BRAND TO SEMI-AUTOMATE

2005

FIRST DRIED MEAT
BRAND TO SEMI-AUTOMATE

The manufacturing process was semi-automated in order to cope with increasing demand.
Reinvestments into new technologies were made to improve product consistency and quality.

2007

OLOIYA’S FIRST RETAIL IN
SHOPPING MALL

OLOIYA’S FIRST RETAIL IN <br>SHOPPING MALL

2007

OLOIYA’S FIRST RETAIL IN
SHOPPING MALL

In order to improve hygiene and quality control, roadside stalls were transitioned into shop lots and shopping malls.

2007 – 2011

FIRST DRIED MEAT BRAND
TO RECEIVE INTERNATIONAL
CERTIFICATION

2007 – 2011

FIRST DRIED MEAT BRAND
TO RECEIVE INTERNATIONAL
CERTIFICATION

2007

Q-Q Food Industry Pte Ltd received the Independent European Certification.

2008

Q-Q Food Industry Pte Ltd acquired the VHM Accreditation from the Department of Veterinary Services (DVS) Malaysia.

2011

Q-Q Food Industry Pte Ltd acquired HACCP, MeSTI and GMP certification from the Ministry of Health (MOH) Malaysia, and ISO 22000:2005 from Llyod’s Register.
Q-Q Food Retail Pte Ltd acquired the ISO 9001:2008 certification by TUV Nord.

2012

RAYMOND & PETER KHUE

2012

RAYMOND & PETER KHUE

The third generation of the Khue brothers, Mr. Raymond Khue and Mr. Peter Khue, joined the top management to streamline and restructure the business.

2015

KHUE BROTHERS HOLDINGS

2015

KHUE BROTHERS HOLDINGS

Khue Brothers Holdings Pte Ltd was established.
Oloiya established online presence via social media platforms and e-commerce.

2016

MALAYSIAN BRAND AWARD

2016

MALAYSIAN BRAND AWARD

Oloiya was presented with the Inaugural Malaysian Brand Award for the Food sector.
This event was organised by Federation of Malaysia Chinese Guilds Association (FEMACGA) and recognised by the Prime Minister’s Department, Finance Ministry, International Trade and Industry Ministry and Secretariat for the Advancement of Malaysian Entrepreneurs (SAME).

40 YEARS
OF GIFTING

“HERE I COME, HERE I COME.”

“我来也，我来也。”

MILESTONE

我來也里程碑

1970

1970

1980

1980

1990

1990

2005

2005

2007

2007

2007 – 2011

2007 – 2011

2007

2008

2011

2012

2012

2015

2015

2016

2016

CUSTOMER CARE

CONTACT US

Sichuan

MaLa HotPot

Singapore

Chilli Crab Seaweed Tempura

Salted

-egg Yolk Fish Skin Crisps

40 YEARS OF GIFTING

“HERE I COME, HERE I COME.”

“我来也，我来也。”

MILESTONE

我來也里程碑

1970

1970

1980

1980

1990

1990

2005

2005

2007

2007

2007 – 2011

2007 – 2011

2007

2008

2011

2012

2012

2015

2015

2016

2016

CUSTOMER CARE

CONTACT US

Sichuan

MaLa HotPot

Singapore

Chilli Crab Seaweed Tempura

Salted

-egg Yolk Fish Skin Crisps

40 YEARS
OF GIFTING