Mr. Khue was not always in the dried meat business. In fact, the enterprising Mr. Khue started off making kaya (coconut jam), and Lo Hon Ko, a popular beverage among the Chinese community, as far back as the early 1960s.
In the early 1970s, he successfully ventured into making orange juice and branded it Mo Dik Sin (Super Fresh). It was such a hit that a Taiwanese gentleman used to visit Mr. Khue to buy the orange juice whenever he was in Kuala Lumpur.
As the story goes, the Taiwanese gentleman used to come to Mr. Khue’s shop, shouting, “O Loi Ya, O Loi Ya.” (”Here I Come, here I come.”).